Sunday, April 10, 2011

Star Wars in 3D Update: Some Updates on Prime Focus


We all know that the Star Wars saga is being converted to 3D and re-released theatrically starting with Episode I: The Phantom Menace.  But a recent Business Standard article gives us a little information on the company handling the 3D conversion.

With a 3,500 staff and offices in LA, NYC, Vancouver, London and India, Prime Focus' CEO Namit Malhotra sheds some light on the Company's 3D conversion work in general and on Star Wars in particular.  Apparently Prime Focus could be in line to earn $15-20 million on its Star Wars work. 

“Star Wars films are the very fabric of film-making. Lucas film-tested our creative sensibilities and our pipeline before choosing us,” said Namit Malhotra, founder and global CEO, Prime Focus.

"It takes at least four-six months for one Hollywood project,” Malhotra said.

SOURCE: Business Standard

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