Some cool new THX technology is making its debut with the Star Wars: Blu-ray release, THX Media Director is a new technology that will allow enabled devices to automatically adjust to the best possible settings to experience the media. This is pretty nifty, if you are like me and fiddle with the audio and visual settings on your HDTV between TV channels, programs, Netflix, DVD, and Blu-ray discs.
THX Media Director works behind-the-scenes ensuring that your system will use the optimal settings to match the content. Embedded in the content at the source (the mastering studio), THX Media Director has information such as aspect ratio, surround sound format, 3D format, number of audio channels, and more. This data is read by the THX Media Director enabled gear, like future Blu-ray players, receivers, and TVs. Each piece then configures itself based on the information in the content.
THX was created to better the experience of moviegoers by making certain they were getting the best possible presentation of the movie. THX Media Director is a logical extension of that original goal. ~THX.com
Looks like I will be looking for a new little THX Media Director sticker on my next home entertainment center purchase.
SOURCES: Endgaget and THX.com
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