Wednesday, January 26, 2011

Clone Wars News: Clone Wars & Cartoon Network Ratings



It looks like Savage Opress is having a positive impact on viewership for The Clone Wars as TV By the Numbers has some new data from Turner Broadcasting.   The Clone Wars and the rest of the Friday Night Cartoon Network line-up is crushing it over last year.

Last week, Cartoon Network achieved the #1 destination on  all television among Boys 9-14 on Friday night (7-9 p.m.), which charted  double-digit growth among kids and boys 9-14 versus the same time period last  year.  The animated action-adventure block earned 29% delivery  gains among kids 9-14 (468,000) and 27% ratings gains (1.9).   Across the block, boys 9-14 delivery (391,000) surged by 44% and  ratings (3.1) by 41%, while boys 6-11 delivery (464,000) grew by 4% and  ratings (3.7) by 6%.

Leading the Friday night line-up, YOUNG  JUSTICE (7 p.m.)  scored 22% growth among kids 9-14 (495,000)  and 18% growth among ratings (2.0).  Boys 9-14 delivery (382,000)  increased by 26% and ratings (3.1) by 29%.  Even more  impressive, BEN 10: ALIEN FORCE (7:30 p.m.) achieved 27% growth  among kids 9-14 delivery (387,000), 23% growth among ratings (1.6), and  56% growth among boys 9-14 delivery (345,000) and ratings (2.8).   And to crown the evening, STAR WARS: The Clone Wars (8:30 p.m.)  improved kids 9-14 delivery (603,000) and ratings (2.5) by 39%, and  boys 9-14 delivery (491,000) and ratings (3.9) by 44%.

Overall  across the fourth week of January 2011, Cartoon Network earned 2% early evening prime time (7-9 p.m.) delivery growth among kids 9-14  (377,000) while ratings remained unchanged, and 2% total day (6  a.m.-9 p.m.) delivery growth among kids 9-14 (258,000) and 10% growth  in ratings (1.1).
 Source: TV By The Numbers

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