Tuesday, March 8, 2011

Clone Wars News: March Clone Wars & Cartoon Network Ratings

The awesome Television industry website TV by the Numbers has released new ratings information from Turner broadcasting for the first week in March.

Star Wars: The Clone Wars is really hitting its stride and is a machine.  This franchise is on the right track and I think we will see increased ratings next season as Star Wars: Episode I: The Phantom Menace 3D jacks up interest in everything Star Wars.

If we can get the Live Action Series into production, this decade could become a golden age for the franchise.
STAR WARS: The Clone Wars (8:30 p.m.) capped the evening with delivery gains across the board—kids 6-11 delivery (647,000) grew by 34%, kids 2-11 delivery (868,000) grew by 2%, kids 9-14 delivery (525,000) grew by 83%, boys 6-11 delivery (551,000) grew by 47%, boys 2-11 delivery (699,000) grew by 16% and boys 9-14 delivery (442,000) grew by 83%.

 Friday night’s line-up of action-adventure animated series swept the night among boys 9-14, earning mostly double-digit and even triple-digit increases across all kids and boys demos. Compared to the same March time period in 2010, kids 6-11 delivery (523,000) improved by 14%, kids 2-11 delivery (792,000) improved by 6%, kids 9-14 delivery (475,000) improved by 90%, boys 6-11 delivery (435,000) improved by 32%, boys 2-11 delivery (612,000) improved by 15% and boys 9-14 delivery (404,000) improved by 101%.

New episodes of current hit series continued to increase Cartoon Network’s hold among targeted boy demos, which scored as the #1 television network – broadcast and basic cable – for boys 2-11, 6-11 and 9-14 on Monday night (7-9 p.m.); boys 6-11 on Wednesday night (7-9 p.m.); and boys 9-14 on Friday night (7-9 p.m.).


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